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Rebecca Kotch is the Director of Rock The Ride, which is a fundraiser for gun violence prevention efforts taking place this June. She stepped into being an activist around gun violence after the Yountville VA Home shooting and she joins us to discuss becoming an activist, levers anyone can pull to join in a fight that meaningful, and how people can support Rock The Ride.

Key Learnings

1. The origin of Rebecca’s activism around gun violence

2. The importance of being resolute and saying “we’re doing this”

3. How gun violence has invaded all of our lives

4. Levers to help individuals break the inertia around become active in a cause that’s important to them

5. Learning about the myriad groups and individuals working on gun violence projects

6. How people who live locally and far away can all participate and engage with Rock The Ride and the 3 non-profits that benefit

7. The importance of including and learning from younger generations in activist work

8. Dealing with pushback, the impact of changing minds, and breaking out of an echo chamber

9. Opportunities to expand the reach of Rock The Ride and leaving every guest with 2 action items they can walk away with

10. The importance of activating physicians and healthcare workers, and the numbers that are turning out to support Rock The Ride

Links

Rock The Ride: www.rocktheridenapa.com

Facebook @rocktheridenapa

Instagram @rocktheride

Twitter: @rocktheridegvp

Moms Demand Action: https://momsdemandaction.org

Giffords: https://giffords.org

Team 26: http://www.team26.org

The Yountville VA Home shooting: https://www.nytimes.com/2018/03/09/us/yountville-veterans-home-shooting.html